First post "dopovacanze!
After talking about Egypt, let's go back a bit 'on Brazil should not be overlooked! Increasingly there are news in newspapers, magazines, websites reflecting the strong growth of this wonderful country.
did not mention perhaps enough of the "tourism marketing plan" of Brazil in July was in fact presented new advertising campaign to promote tourism the country's international . The invitation to know Brazil, home of the next World Cup in 2014 and the Olympics in 2016, was launched to the world by President Lula and the Minister of Tourism Barretto.
"Brazil is calling you. Come and celebrate the life here," is the campaign that will consist of TV, print and social media to invite the world to discover the opportunities offered by a country that will host sporting events of international importance. The goal is to excite and encourage people to travel for leisure and business facilities in Brazil.
The new campaign is in fact part of "Aquarela Plan 2020 - International Tourism Marketing" of the Ministry of Tourism and Embratur (Brazilian Institute of Tourism) aims to increase international tourism in the country. "These are bold actions, consistent with the great moment that the country is going through. And it is the audacity of a great country we're talking about, " said Minister of Tourism.
The objective of the Aquarela Plan 2020 is to double the number of visitors from abroad and increase revenues by 300% currency-related international tourism by the end of the decade. "This campaign represents a great leap forward for the position of Brazil as a tourist destination in the global arena. We will show the world the best that Brazil has to offer to tourists, as its diversity, its modernity and, above all, happiness and lifestyle of the Brazilian people, "said President of Embratur.
The planned investment until the end of 2010 on the communication campaign reaches 30 million U.S. $ and includes a number of marketing initiatives: marketing on traditional media, communication activities that relate to the catalogs of international tour operators, public relations programs with the international press, online media and business on social media, and even outdoor billboards in airports and in 15 countries, publications and promotional material on the 12 World Cup host cities, mobile applications and schemes dedicated to operators Touring (trade fairs, workshops, road shows ...) in approximately 30 countries.
the Great Exhibition of Brazil in the international media reinforces the image of the country hosting the World Cup and Olympic Games over the next few years and represents an important opportunity to increase the flow of foreign tourists, stimulating the increase in the average length of stay and tourism spending, increasing at the same time, international awareness of Brazil and promoting new destinations in Brazil.
you imagine the impact that these initiatives will, in consequence and in the long term, investment in real estate?
will benefit the incomes of those who have opted for an investment "buy to let", then the main objective to receive rents. More and more tourists will choose Brazil for their holidays, so the employment rate of its real estate unit will increase in tandem, bringing very profitable income.
will benefit from the revaluation of those who will play (or played!) Up front: buy now, you're guaranteed a great appreciation. I bring you just one example. Did you know that on the occasion of the World Cup held in France, property values \u200b\u200bhave increased by 60% since the year preceding the World Cup and they came up to 110%? Those who chose to invest in France at that time, he truly made a fortune. It will be the same for Brazil.
Brazil is having an incredible boom, economic (it closed in GDP to +8.9% in the first half of 2010), tourism, real estate ... take advantage now!
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new projects coming soon ... and more! Stick around!
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